# Choose an attribution rule without turning credit into causation

Private worksheet. Unobserved remains unknown. Use only permitted necessary details, without names, passwords or private source files.

## Verified outcome and actual payment/refund source


## Allowed source path and eligible touchpoints


## User/session/event dimension and counting unit


## Rule, lookback window, version and report time


## Deduplicated customer versus order and refund status


## Credited result versus unresolved causal effect