# Compare Page visitors and followers without inventing conversion

Original constructed teaching cases, not real accounts, participants or customers.

## Case 1

P1 — Constructed period: 300 Page views, 200 unique visitors and 20 new followers. Decision: report three units. The arithmetic 20/200 = 10% is not a verified visitor-to-follower rate because no linked cohort was supplied. Result: a descriptive summary with acquisition path and customers unknown.

## Case 2

P2 — Constructed stock confusion: a card shows 1,200 current followers after selecting October, with 30 new followers in the period metric. Decision: retain 1,200 as the current stock and 30 as the declared period’s new followers. Result: no claim of 1,200 October acquisitions and no sum of 1,230 followers.

## Case 3

P3 — Constructed daily overlap: Monday has 40 unique visitors and Tuesday 50; shared visitors are not reported. Decision: do not call the sum 90 different people across both days. Result: daily observations retained, combined distinct audience unknown; no fabricated overlap or demographic identities.